We are all influenced by each other, whether we realize it or not. Just because you're a guy doesn't mean you can't wear pink. Just because you love bikes doesn't mean you can't be a petrolhead. Just because you really love chrome doesn't mean you can't also love a murdered out gloss black on matte black combination. And just because you love small batch, handmade titanium "artisinal" bikes made in some garage in New England, Colorado or Portland, doesn't mean you can't also love or work for a giant company like Specialized.
Case in point, the RustVenge by Brian Szykowny who is the rightful owner of #RustVenge and by the looks of his work, he's living the dream.
Whatever your opinion is on "Big Bike", it's hard to point a finger at one bike brand/company and say "you're destroying this industry!" and an opposite statement would be difficult to prove true as well, "you've saved the bike industry!". Top shelf race bikes are a niche within a niche in an industry run by, for a large part, passionate enthusiasts who take a lot of pride in doing it "their way" whether or not there is room for optimization - no company large or small can ignore the demands of the market. If most people want a red/black/white bike, then the company that makes the best red/black/white bike is going to grow the most. And The Big S makes a lot of bikes with this color scheme.
Embrocation hasn't really featured a Specialized before. Actually, I've never owned one [I have! - Grayson]. Stories swirl around the industry about their legal team, whatever, we'll save our opinions on that beeswax for the pub. But when we think of a big world-class company we think suits, compromises, "make the logo bigger" being echoed down the halls, powerpoint, excel and legal teams bigger than most bike shops. But the truth is, Specialized wouldn't be a world leader if it didn't consistently employ innovative, creative, talented and dedicated people. This project is a quiet punch in the face reminder of that truth.
But enough about politics and big business, this article is about ONE amazing bike. It started life as a engineering sample Venge with nothing but clear coat over carbon, but with the tools at his disposal, Brian went to work making this bike one of a kind. #RustVenge was born. Appropriately enough, it gets hammered regularly, and spends its time leaning on lot of podiums.
Brian himself did the rust finish, which believe it or not, is actual rust. It's a surface finish with iron mixed into the paint, and after drying, an acid is applied to get the rust. Once the rust was in place, Ray the Vulture did the pinstriping and lettering.
The #RustVenge is running a stock Dura-Ace group and Roval wheels, all nice "top shelf" stuff, and yet the components seem modest compared to the frames treatment.
We're all influenced by each other. David Carson said "You can't not communicate". There are some people who are paying a lot of money to have a custom bike built in garages and are asking to make it look like this Specialized. Thats saying something. The #RustVenge is only one of a number of projects that have gone down in the Specialized paint booth, and we can't wait to share those with you as well.
*photos by Alex Chiu (wind tunnel and racing shot), Chris Riekert (NDS chain stay shot and cockpit), Brian Szykowny (all others)